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What to Wear for a Webinar

Coronavirus has thrown many challenges at us. 

A tiny, but nonetheless knotty one, for me at least, has been what to wear when hosting a webinar. 

In the old world, it was easy. 

A lecture theatre, or seminar room, demanded shirt and jacket, decent jeans and shoes. But now...

How to feel relaxed, given you're at home, but also smart enough to reassure your audience that you're taking the session seriously?

And, on top of that, there's the psychology of your wardrobe. 

Feeling good in yourself, professional and ready, up for the job...

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A Webinar Woe, and a Quick and Easy Fix

I made a fundamental mistake when I did my first webinar, last month.

It was schoolboy stuff when I think back on it, and my only excuse can be that it was all so very new, this trying to teach online lark.

Any guesses what it was, from this photographic evidence of the crime?

It’s a simple, but important point.

I think you’ve probably got it...

Yes, I was sitting down. Silly me. 

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Starring on the Screen

A curious side effect of the coronavirus crisis is that...

Everyone is now a TV star. 

Whether you're on a video call, running, or taking part in a webinar, or even being interviewed for the television...

It helps to know how to come across best via your laptop or phone. 

I could write hundreds of words about this, mostly based on my old BBC days, with some chucked in at the deep end modern-day experience as well.

But instead I'm trying something new.

With all due fanfare, allow me to proudly announce...

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Wonderful Words

Soundbites are sometimes knocked in the modern world, with critics complaining they're used too often and too easily.

Which may be true, but…

When done well, they can be stunning. And I’ve seen a brilliant example this week, from a perhaps unexpected quarter.

More of that in a moment, but I thought it was a good opportunity to talk about soundbites, and how to create them.

For all the fancy name, a soundbite is just a way to make your most important messages stand out, whether in a talk, presentation, or a piece of writing - 

And who wouldn't be interested in that?


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Instantly Effective Communications

It seems like everybody is trying to put out messages at the moment, and mostly about the coronavirus crisis.

So, how to get your voice heard above all the noise?

Particularly when you’re having to work quickly in a fast-moving environment.

My company, Creative Warehouse, has been running the communications for a project to build emergency ventilators.

I’ll use the website we created for Global Vent as an example, but these five favourite tips apply to just about any form of communications.


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Sanity Ropes

Lots of people have been writing about the newness of homeworking, and how to cope…

So I’m not going to go into that in detail, but instead focus on one area which I find critical.

Sanity ropes.

What do I mean by that?

I mean a good sturdy length of metaphorical rope you know will be there to hold onto, which can save your sanity in these strange times.

So here are my top 10 sanity ropes for coping through the coronavirus - 


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The New World of Webinars

I’ve been on a crash course in webinars in the last week.

I went from never having done one before, to performing a couple in front of hundreds of people, both on the subject of the moment...

So, given these days of the coronavirus crisis, and that we are all likely to be using webinars more often, I thought I would share my learning and experiences.


1. Preparation is key

Just like with any presentation, the more you prepare and practice, the better it's likely to go.

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Always Ask

It can be hard to do, but it's essential if you want to get on in business, your career, and so many areas of life. 

What am I talking about? 

It's the big ASK - the thing you really want to come out of this meeting / talk / moment / whatever. 

I was privileged to welcome my friend, the brilliant screenwriter, Julian Unthank, to Cambridge last week, where he gave a fascinating lecture on careers in the TV and film industry. 

We had a group of about 50 students, who were very interested and engaged, and it made for a great session. 

But of the 50, guess how many lingered afterwards to ask for Julian's contact details, and whether he would be prepared to offer further advice?

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The Size of a Story

How long does it take to tell a story?

The average novel is about 90,000 words, the average film just under two hours, an online video usually no more than two minutes, but...

You can make a big impact with much less work.

I'll show you a famous example in a minute - a brilliant story in just six words. Only six.

So, to succeed with a story, whatever the length, what's the most critical part for engaging an audience?

For me, it's this...

Firing the imagination. 

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Here's to Haggling

What is one of the things that people hate most in life, yet is absolutely critical?

Not just in business, or jobseeking, but every area there is…

Bargaining. Haggling. Dealmaking. 

I’m reminded of the wonderful sketch in Monty Python‘s Life of Brian, where he won’t haggle, and the incredulity of the merchant, to the extent he even gets his security in to make sure there is some bargaining…

“Won’t haggle?!”

And I’ve seen it myself, as I’ve been taking on writers for my new company.

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